Privacy policy

1. Who we are

StableOpta is provided by [Company legal name], a company registered in [England and Wales] under company number [number], with its registered office at [address]. In this policy, “we”, “us” and “our” mean [Company legal name].

We are registered with the UK Information Commissioner’s Office (ICO) under registration number [ICO number]. You can contact us about privacy at hello@orleden.co.uk.

2. What we collect

When a stable uses StableOpta

• Account details: your name, email address, stable name and, if you choose to add it, your stable’s town or postcode.
• Horse records: names, breed, age, markings, photos, box and turnout details, feed, rug preferences, care dates, health log notes and faecal egg count results.
• Owner details: the names and phone numbers or email addresses of horse owners you add.
• Billing records: board, extra charges and owner statements you create in the app.
• Requests and messages: concierge requests from owners and notes you write, such as the monthly report note.

When an owner uses the owner portal

• The information needed to show you your own horses, updates, reports and balance, and any requests you send to your stable.

Collected automatically

• Device and app information: such as your device type, operating system and app version, and diagnostic reports if the app crashes. [Confirm which analytics or crash-reporting tools you use, or remove this point.]
• Preferences stored on your device: such as light or dark mode and your preferred views. These stay on your device.

When you visit our website

• Our website uses no advertising or tracking cookies. [Confirm, and update if you add analytics.] Our fonts are served by Google Fonts, which means Google receives your device’s IP address when the page loads.
• If you ask to hear when StableOpta is on Google Play: your email address joins Orleden’s mailing list. We email you to confirm first, use your address only for news about our apps, and every email has a link to unsubscribe. The details are in the Mailing list section of Orleden’s privacy page.

Horse health information is about animals, not people, but we still treat it with the same care as personal information.

3. How we use it

• To provide StableOpta: care schedules, feeding and rug rounds, egg-count tracking, billing, owner reports and the owner portal.
• To fill in tonight’s forecast on the rug board, using your stable’s location.
• To power the Ask StableOpta assistant and draft notes, when you choose to use them.
• To process your purchase, manage your StableOpta Pro subscription if you have one, and confirm your licence.
• To provide support when you contact us.
• To keep StableOpta secure, prevent misuse and fix problems.
• To meet our legal and accounting obligations.

We do not use your information for advertising, and we do not sell it.

4. Our legal bases

Under UK data protection law (the UK GDPR and the Data Protection Act 2018), we rely on:

• Contract: to provide the app you have purchased.
• Legitimate interests: to keep StableOpta secure, improve it and provide support, in ways you would reasonably expect.
• Consent: where we ask for it, for example optional features. You can withdraw consent at any time.
• Legal obligation: where the law requires us to keep or share information.

5. Stables and owners

When a stable adds information about its horse owners, the stable decides what to record and why, so the stable is the controller of that information and we process it on the stable’s behalf as a processor. If you are a horse owner with a question about your information, please contact your stable first. We will help them respond.

[Confirm this arrangement with your adviser, and link to your data processing terms for stables if you have them.]

6. Who we share it with

We only share information with providers that help us run StableOpta, under contracts that require them to protect it:

• Hosting and storage: [provider name and location], where StableOpta’s data is stored.
• AI assistant: when you use Ask StableOpta or draft a note, the relevant stable records are sent to our AI provider, [e.g. Anthropic], to generate the answer. [Confirm your provider’s terms on data retention and training.]
• Weather forecasts: your stable’s location is sent to [e.g. Open-Meteo] to look up tonight’s forecast. No other information is sent.
• App store and payments: Google Play distributes the app and processes the one-time purchase and any StableOpta Pro subscription, under Google’s own privacy policy. We receive confirmation of your plan, not your card details.
• Professional advisers and authorities: where needed for legal, accounting or regulatory reasons, or to protect people’s safety.

If our business is ever sold or merged, information may transfer to the new owner, who must continue to protect it in line with this policy.

7. International transfers

Some of our providers may process information outside the UK. When they do, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement. [List the countries involved once your providers are confirmed.]

8. How long we keep it

• Stable records are kept while your stable uses StableOpta, then deleted within [90 days] of your request to close the account.
• Billing and purchase records are kept for [6 years] to meet accounting requirements.
• Support messages are kept for [2 years].

9. Security

We protect information with encryption in transit, access controls and separate storage for each stable. Owners can only see their own horses and bill. No system is perfectly secure, so if we ever discover a breach that affects you, we will tell you and the ICO where the law requires.

10. Your rights

Under UK data protection law you have the right to:

To use any of these rights, email hello@orleden.co.uk. We will respond within one month. It’s free in most cases.

If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to put things right first.

11. Children

StableOpta is designed for stable businesses and horse owners, and is not intended for children under [13]. We do not knowingly collect information from children.

12. Changes to this policy

We may update this policy as StableOpta grows. We will change the date at the top, and if a change is significant we will let you know in the app or by email before it takes effect.